What is this hair color used for?
It’s a demi-permanent, ammonia-free color for toning, grey blending, refreshing faded color, or enhancing natural hair with vibrant, glossy results.
What shades are available?
Over 50 shades, including naturals (e.g., 5N, 8N), ash (e.g., 6A), gold (e.g., 7G), red (e.g., 5R), violet (e.g., 6V), and specialty tones like Clear for glossing.
Is it vegan and cruelty-free?
Not explicitly vegan or cruelty-free; Matrix doesn’t confirm animal-derived ingredients or testing status. Check packaging for details.
What are the key features?
Ammonia-free, demi-permanent, lasts up to 20 washes, conditioning formula with ceramides, 90ml tube, intermixable shades for custom results.
Is it suitable for all hair types?
Yes, suitable for straight, curly, wavy, thick, or thin hair, ideal for color-treated or natural hair needing vibrancy or grey coverage.
Can it lift hair color?
No, it’s deposit-only, requiring no lift. Pre-lighten hair to level 8–10 for vivid results or use on natural hair for subtle enhancement.
How long does it last?
Lasts up to 20 washes (4–6 weeks), depending on hair porosity, washing frequency, and shade intensity.
Does it cover grey hair?
Yes, provides up to 50% grey coverage, best with natural or neutral shades (e.g., 5N) for seamless blending.
Can it be mixed with other brands?
For best results, use with Color Sync Activator. Mixing with other brands may yield inconsistent results, so test first.
How does it compare to other demi-permanent colors?
It rivals Wella Color Touch for glossy, long-lasting results, with a broader shade range and ammonia-free formula, but some users note less vibrancy on resistant grey compared to permanent dyes.